The Dolce by Ferrero Rocher Pop Up in London

Here in London, just about anything goes. You can dress like a glamazon or dress like you’ve just rolled out of bed; both will work and depending on the camps you mingle with and the part of the city you inhabit, one will seem decidedly inferior compared to the other. This is a city where you can find paintings in used chewing gum, spend an afternoon learning how to make doughnuts, become a whizz at ice sculpting or if, like me, you are rubbish at art, you can spend a freezing winter’s day at an ice sculpture festival instead.

In London, you’ll find a tour devoted to all things matcha (a Japanese green tea powder, which most of my friends and family have never even heard of let alone toured) and even a focused London walk specifically revolving around former serial killer, Jack the Ripper.

Ferrero Rocher chocolate gift boxes
Endless Ferrero Rocher Temptation

London is the place to look when you need something quirky and perfect for even the trickiest people to buy for (not mentioning any names Pumpkin), whose birthday we once spent competing on a London Underground Treasure Hunt and whose recent Christmas gift from me will soon see him playing pilot in a flight simulator. When a travel-addict has seen as much  of the world as he has, a girl must deploy some lateral thinking…

Covent Garden at Christmas
Covent Garden at Christmas – Views from the Ferrero Rocher Pop Up

Whatever your interests, there is something for just about everyone in London and no matter how niche, how specific and how bizarre a concept is, my guess is that if you can spread the word that it’s out there, you’ll find a few fanatics willing to cough up to enjoy it. The Crème Egg Pop Up Café that took place earlier in the year was a case in point. By the time I had come to hear of it, all the dates had fully sold out.

Ferrero Rocher Pop Up Store

I had learned my lesson once so I when I caught the chocolate hazelnut whiff of the Ferrero Rocher Pop Up, I didn’t even read the blurb before I started texting the fellow chocoholics in my life….or Ferrero-Rolics to be precise, as we divas who lust after these decadent, gold-encased rounds are an entity in our own right.

The Dolce by Ferrero Rocher Pop Up, Covent Garden

Pumpkin is less of a diva but where chocolate is involved, he was never going to opt out and my sister and I have been nibbling on Ferrero Rochers the way timid squirrels ravenously nibble on nuts for as long as we can remember.

chocolate hazelnut bombe

From the time I sent them both texts to the time I got the replies later that day, most of the time slots I had been eyeing up had already sold, which gives you an indication as to just how popular these niche pop ups really are.

Ferrero Rocher London

Booking was not compulsory but life is too short to waste in a queue particularly with December’s climate in the UK (although those waiting in line were being rewarded by free Ferrero Rocher and if that’s not an incentive to stay patient, then I don’t know what is.) We rocked up to a little courtyard in Covent Garden, which bizarrely I hadn’t even realised existed until then, which was twinkling on that crisp and cold night with the warm, golden glows of the Christmas lights above.

Chef's Table Ferrero Rocher London

Smugly armed with our printed tickets in hand, we joined a separate queue for those who had reserved ahead and little did I know that our seats at the chef’s table (which had been the only remaining tickets left when I booked) would turn out to be the best in the house, giving us an opportunity to talk directly with the head patisserie chef at the event and watching the treats being concocted in front of our eyes.

chocolate cafe London

The Setting for the Ferrero Rocher Pop Up

Many similar pop ups that I have been to exude a more child-like fun-factor (for some serious whimsical madness, check out the Mad Hatter’s Brunch). Dolce by Ferrero Rocher, in contrast, felt very much like a seductive, opulent and grown up affair, the kind of place that would earn you some serious brownie points (mind the pun) on a first date and the kind of ambience that oozes elegance and glamour.

Chocolate Pop Up Desserts London
ALL the chocolate domes…

I am no branding expert (clearly evidenced by the facelift my blog is just calling out for) but even I could tell that the interiors of the pop up reflected the Ferrero brand down to a tee from the gold-tinted mood lighting, the sleek crockery and the platter of sparkling slender Prosecco filled glasses.

Ferrero Rocher Events

We took our seats in anticipation (but not before I had an opportunity to photograph the Ferrero Rocher Wall). Yes, a WHOLE WALL covered in Ferrero Rocher. Wall paper, paint and signature walls are so passe. 2017 will be all about the Ferrero Rocher Wall. You heard it here first.

Dolce by Ferrero Rocher
The Ferrero Rocher Wall

The Concept at Dolce by Ferrero Rocher

The non-drinkers in the room could substitute the Dolce by Ferrero Rocher bubbles for a tea or coffee, which balanced out the collection of sweet treats that were about to come our way. But first, a little introduction into what the dessert tasting was about. Despite what one may expect, the principle behind this pop up was not to eat as many Ferrero Rocher as possible in a 90 minute window, nor was it to showcase a range of desserts in which Ferrero Rocher can be used. After all, we all know how well it works in chocolate cakes, brownies and cheesecakes (or is that just me?!)

chocolate ganache Ferrero Rocher

No, the concept behind the dessert platter was actually about unfolding and unravelling the different elements of the humble Ferrero Rocher. Whilst most of us would ordinarily gobble down the Ferrero Rocher in an instant, let’s press pause to think about the fact that this little sphere of magic actually contains wafer, hazelnut, ganache to name but a few of the individual components, all lovingly packaged into a crispy golden wrapping. (I don’t work for Ferrero Rocher I promise, just a big fan!)

best London foodie pop ups

Each dessert we were served, which were thankfully in elf-sized portions to avoid feeling nauseated, were designed to reflect and pay homage to a different aspect of the Ferrero Rocher with the aim that hopefully, by the end of it, we would have a more holistic, multi-sensory approach to this chocolate that millions of us have enjoyed for so long.

Chocolate hazelnut praline mousse

The Desserts at the Ferrero Rocher Pop Up

The five miniature desserts were plated up in one go with a recommendation about the suggested order to eat them in, in order to get the greatest appreciation of the Ferrero Rocher. We had a cocoa-roasted hazelnut, cocooned snugly inside a praline mousse and a heavenly cloud of candy floss dusted with gold glitter, which represented the much-loved gold wrapping. It was the first time I had eaten candy floss in around two decades but I was SO #SorryNotSorry.

Ferrero Rocher pop up cafe desserts

We sampled the wafer-encrusted ball of chocolate ganache as well as a chocolate case filled with ganache (someone pass me the diabetes drugs). My ultimate favourite dessert of the night, though, had to be the hazelnut-topped chocolate dome, its delicate ceiling opening up to the molten chocolate sauce poured by our waitress with orderly precision.

chocolate restaurants LondonMolten chocolate hazelnut dome

It wouldn’t be fitting, of course, to come to an event dedicated to the Ferrero Rocher without eating at least one actual Ferrero Rocher, particularly since I now had a newfound understanding of the different components that make up the chocolate. In truth, I was never someone who needed much persuading to eat them but this dessert platter may have swayed even the most hard-nosed chocolate snobs.

Ferrero Rocher dessert cafe

As with so many London pop ups, it came and went in an instant but hopefully, as with so many other London pop ups, one can only hope it may just return. Moral of the story – don’t dither and deliberate too long when a pop-up store or restaurant of your liking comes along. London is filled with avid diners, armed with their credit card and smart phones, ready to pounce whenever an exciting event comes up.

Dolce By Ferrero Rocher

Are you a fellow Ferrero-Rolic?


31 thoughts on “The Dolce by Ferrero Rocher Pop Up in London

  1. Stop it, you’re actually killing me. I had to raid the house for inferior substitute chocolate and thank heavens I stumbled upon the post-Christmas hidden stash otherwise there would be grumpiness in the house.

    1. Shikha (whywasteannualleave) January 22, 2017 — 6:21 pm

      oh trust me, I understand those moments completely – I have been known to even resort to munching on cooking on chocolate chips or cooking chocolate when reading blog posts of the chocolate variety 🙂

  2. I loved this pop up – I want a Ferrero Rocher wall of my own!! I hear there’s another Cadbury Creme Egg one coming soon, but it’s already sold out. Boo. More chocolate pop ups wanted!

    1. Shikha (whywasteannualleave) January 22, 2017 — 6:22 pm

      I looked up the new Creme Egg one just after I read your comment and boooo……you’re absolutely right….totally sold out, which is a bummer, as it’s near my bday and would have been a perfect bday treat!! I’m so glad you enjoyed this pop up as much as I did – I’m all over the Ferrero wall too but wouldn’t last one night in my house 🙂

  3. Eeek sounds just perfect, love these wee beauties, so delish!!! 😀 What an amazing pop up, I really wish we had stuff like this in NZ!!

    1. Shikha (whywasteannualleave) January 22, 2017 — 6:25 pm

      Aren’t they just DELISH Priti?! I feel like they have stood the test of time because even with so many fancy, fusion, increasingly emerging brands of chocolate being available these days, I still enjoy unwrapping the golden paper of one of these and the taste just never disappoints!! Awww, I hope some of these types of pop ups filter over your way too in NZ (but maybe not quite to the extent they have done here where they sell out in an instant!)

  4. I would lose my heart to anyone that took me to a Ferrero Rocher pop-up on a first date…!

    1. Shikha (whywasteannualleave) January 22, 2017 — 6:27 pm

      I know, right?! Can you even imagine Ems?! I’d have said “I do” on a first date to any man who came up with this 😀

  5. mmmm, I’ve got a big box of these pralines at home:)

    1. Shikha (whywasteannualleave) January 22, 2017 — 6:32 pm

      I also did when I started writing this post but now…..let’s just say, there is no evidence they were ever here Tanja!! 🙂

  6. Most importantly, was there the Ambassador handing these out 😉 Looks like a brilliant event

    1. Shikha (whywasteannualleave) January 22, 2017 — 6:43 pm

      No, Suze, I didn’t spot one!! This is a travesty no?! 🙂

  7. Mmmm this just looks unreal!! And the intro to this post was SUCH a nice (and much-needed) reminder of why I love living in London. So even though this wasn’t a post about London in general, thank you for that! 🙂

    Jodie x

    1. Shikha (whywasteannualleave) January 22, 2017 — 6:52 pm

      Aww thank you so much Jodie for reading and for your lovely comment! I’m so glad this ended up reminding you of what’s great about London. I love this city so much but like many Londoners, I definitely have my moments of madness of not liking certain aspects of the city and finding it all a bit much so I too always appreciate a reminder of why I wanted to live here in the first place! 🙂

  8. OMG glitter and gold dust in chocolate! This is heaven. Chocolatey, glittery heaven.

    1. Shikha (whywasteannualleave) January 22, 2017 — 7:00 pm

      I am all about ALL the glitter Frankie and love a bit of bling (especially on my food!) so yes, I was more than a bit over-excited with all this jazz 🙂

  9. I am dying because I really wanted to do this! My mum would absolutely love it, she’s such a Ferrero-Rolic – we always used to get her a pyramid for her birthday as part of her overall gift hahaha!

    1. Shikha (whywasteannualleave) January 22, 2017 — 7:04 pm

      Yay, another fellow Ferrero-Rolic identified! Sounds like this would have been a perfect event for you and your Mum to go to together! I do love these London pop ups but wish they wouldn’t always sell out so quickly and come and go so fast – total #FirstWorldProblem huh?! 🙂

  10. Planes & Champagne January 20, 2017 — 11:25 pm

    OMG Shikha I’m literally salivating at the mouth lol! And I can’t even believe that there was a Crème Egg Pop Up Café too?!!! In all seriousness the Dolce by Ferrero Rocher Pop Up literally looks like chocolate heaven on a plate!!!xx

    1. Shikha (whywasteannualleave) January 22, 2017 — 7:05 pm

      You’ve summed it up pretty accurately Maggie – it really was 5 little bits of chocolate heaven on a plate (with some glitter, gold dust and Prosecco on the side!) Lovely little pre-Christmas treat. One of the other comments on this post mentioned that the Creme Egg thing was returning – googled it immediately and alas, already sold out and it hasn’t even started yet!!

  11. Proseco and chocolate balls – you had me totally until I saw the turd on the spoon. Ha!
    Just kidding, looks like a classy affair (without the turd) and would have loved to be there.

    Frank (bbqboy)

    1. Shikha (whywasteannualleave) February 2, 2017 — 9:11 pm

      Haha, this made me laugh Frank as I was sort of thinking that myself when I put the picture up & was wondering who’d be the first to notice that too!! As turd like as it looks in the pic though, it was a really well made chocolate mousse & a pretty tasty evening overall!

  12. I really like the way you have written this post, it’s really insightful and you’re absolutely right there really are so many things to do in London, there truly is something for everyone that’s for sure.

    Considering I demolished a few Ferrero Roche chocolates yesterday this post is even more appealing 😉 Chocolate and bubbles? The both combined is heavenly!

    A great post and let’s hope more chocolate pop ups appear in London soon!

    Laura xo

    1. Shikha (whywasteannualleave) February 2, 2017 — 9:14 pm

      Aww thank you so much for such a lovely comment Laura! I’m so pleased you liked the post & I too can demolish Ferrero Rocher with absolutely no difficulty whatsoever! So in my case, perhaps it’s a blessing in disguise that there aren’t too many chocolate pop ups appearing left, right and centre! 😀

  13. Miriam @londonkitchendiaries February 2, 2017 — 12:06 pm

    What an amazing pop-up – it all looks so delicious!

    1. Shikha (whywasteannualleave) February 2, 2017 — 9:24 pm

      Thanks Miriam! It was so tasty & all the glitter & gold really gave it that nice fanastical factor ☺

  14. Oh wow I can’t believe I missed this one!! Fab post 🙂

    1. Shikha (whywasteannualleave) February 2, 2017 — 9:26 pm

      It sold out so quickly Becky for people who didn’t want to queue and I’m cross with myself for not being faster at nabbing tickets to the Creme Egg one!

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